Changes in marketing activities on the pharmaceutical market: new accents
نویسندگان
چکیده
СÑаÑÑÑ Ð¿Ð¾ÑвÑÑена вÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¸ ÑиÑÑемаÑизаÑии ÑенденÑий к Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¼Ð°ÑкеÑинговой деÑÑелÑноÑÑи ÑаÑмаÑевÑиÑеÑкой оÑÑаÑли РоÑÑии, поÑвивÑÐ¸Ñ ÑÑ Ð²Â ÑвÑзи Ñ ÑÑилением огÑаниÑений в анализиÑÑемÑе пеÑÐ¸Ð¾Ð´Ñ (попÑлÑÑизаÑии ESG-пÑакÑики, пандемии COVID-19 ÑжеÑÑоÑÐµÐ½Ð¸Ñ Ð¼ÐµÐ¶Ð´ÑнаÑоднÑÑ ÑанкÑий). ÐеÑодологиÑеÑкÑÑ Ð¾ÑÐ½Ð¾Ð²Ñ ÑабоÑÑ ÑоÑÑавлÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· акÑÑалÑнÑÑ Ð½Ð°ÑÑнÑÑ Ð¿ÑбликаÑий по ÑемаÑике иÑÑледованиÑ, а Ñакже ÑÐ±Ð¾Ñ ÑиÑÑемаÑизаÑÐ¸Ñ Ð²ÑоÑиÑнÑÑ Ð´Ð°Ð½Ð½ÑÑ ÑпеÑиализиÑованнÑÑ Ð¾ÑÑаÑлевÑÑ Ð¸ÑÑледований конÑалÑинговÑÑ Ð¾ÑÑеÑов.
منابع مشابه
on the teacher-generated v.s. leaner-generated noticing-the-gap activities in language classes
abstract the purpose of this study is twofold: on the one hand, it is intended to see what kind of noticing-the –gap activity (teacher generated vs. learner generated) is more efficient in teaching l2 grammar in classroom language learning. on the other hand, it is an attempt to determine which approach of the noticing-the-gap- activity is more effective in the long- term retention of grammar...
A New Pharmaceutical Environment in Iran: Marketing Impacts
For nearly 25 years, Iranian Pharmaceutical market has been a closed and centrally controlled one. Although some initiatives have been introduced during the last decade, yet the system is characterized as a closed one and lacks real competition. The current situation of drug in Iran may be characterized as: Intense price control by the Drug Authority i.e. Ministry of Health Ban of d...
متن کاملA New Pharmaceutical Environment in Iran: Marketing Impacts
For nearly 25 years, Iranian Pharmaceutical market has been a closed and centrally controlled one. Although some initiatives have been introduced during the last decade, yet the system is characterized as a closed one and lacks real competition. The current situation of drug in Iran may be characterized as: Intense price control by the Drug Authority i.e. Ministry of Health Ban of d...
متن کاملSpecial Formula in the Pharmaceutical Market
Introduction: Infants born with congenital anomalies demand individualized nutritional evaluations and recommendations. The anatomical changes of neonatal surgical diseases create specific physiological constraints.Patients with different congenital anomalies have different nutritional support needs. It is essential to know the exact physiology of these anomalies in order to be able to manage a...
متن کاملThe issue of applying marketing on the pharmaceutical market in Serbia.
The issue of applying marketing on the pharmaceutical market has the features of subject-based approach, with the intention to appreciate the specific nature of the products, as well as the special characteristics of the complexly formed demand. The relevance of the issue is related to the above-average performance of the pharmaceutical industry, its role in the generation of humanity's demogra...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing i marketingovye issledovaniâ
سال: 2023
ISSN: ['2074-5095', '2618-8872']
DOI: https://doi.org/10.36627/2074-5095-2023-2-2-148-162